Inside Dollhouse Dreams: GuessWho Studio on Twinship, Memory, and Imagination

We submitted our work because we wanted to share the imaginative world we’ve been building as twins with a wider audience. Competitions like the MUSE Creative Awards provide a platform where illustration and design can be appreciated across cultures, aligning with our vision of connecting people through storytelling.

Winning is incredibly meaningful, both personally and professionally. On a personal level, it affirms the bond and creative dialogue we’ve built as twin artists—a relationship that lies at the heart of our work. Professionally, it brings visibility and recognition that allow us to continue growing our studio, open new doors for collaboration, and expand the worlds we want to create.

The Dollhouse Dreams series is inspired by our twinship and the imaginative spaces we built together as children. The dollhouse became a metaphor for memory, intimacy, and the playful worlds we create to understand ourselves. It was born from our shared bond and our longing to revisit the innocence and wonder of childhood, but it grew into a narrative that others could also see themselves in.

In today’s industry, we feel Dollhouse Dreams represents the value of slowing down, noticing small details, and creating work that resonates emotionally.

We believe what sets our project apart is the combination of our diverse backgrounds and the way we work as a duo. Both of us are trained not only in illustration but also in design, which gives our work a balance of artistic sensitivity and structured clarity. This dual perspective allows us to move fluidly between storytelling and visual systems, making the work both imaginative and well-grounded.

Equally important is the nature of our collaboration as twins. Two creative minds working closely together bring constant dialogue, different angles, and a kind of mirrored perception that pushes each idea further.

When we first began working on Dollhouse Dreams, it was actually the very beginning of our illustration journey. One of the biggest challenges was figuring out how to maintain visual consistency across the series, especially achieving the nostalgic, vintage-inspired color palette we had in mind.

To overcome this, we experimented with many variations, exchanged constant feedback, and refined our process. We would divide roles between linework and color while always revisiting the overall atmosphere. Through this back-and-forth, we gradually developed a shared visual language that carried through the entire series.

We see this award as an exciting beginning. In the long run, we hope it will open more doors, whether that means new collaborations, opportunities to share our work with wider audiences, or chances to grow GuessWho Studio’s presence internationally. More than anything, it gives us confidence to keep building our creative world, knowing that it resonates beyond ourselves.

Our biggest advice is to stay authentic to your own voice. At the same time, patience and persistence are important. Don’t be afraid to experiment, refine, and push ideas further until they feel complete.

As twin illustrators, we hope to position GuessWho Studio as a space where personal narratives and imaginative worlds meet design clarity that bridges illustration, brand, and cultural storytelling. Looking ahead, we want to keep developing our original IP and expanding our collaborative projects. Our goal is to create work that feels both intimate and universal, giving people a glimpse into our twin world while also sparking connections that reach far beyond us.

We completely understand that hesitation because we felt the same way. We are still very early in our journey as emerging artists. We often doubt ourselves and worry that our work wouldn’t be recognized. What helps us is shifting perspective: instead of seeing awards only as a measure of success, we treat the process as a way to learn. Each submission teaches us more about the industry, about how to present our work, and about how our practice could grow. Even when results didn’t come right away, the experience itself was valuable.

Our advice would be: don’t wait until you feel “ready,” because growth often happens through the act of trying. See competitions as opportunities to refine your practice and share your voice.

Dollhouse Dreams is a personal series that reimagines domestic space as psychological landscapes and a fantasy drawn from my sister’s and my childhood memories, capturing how our shared imagination turned ordinary moments into magical worlds. Each room acts as a quiet theatre of memory and longing.

Yes—we’re excited to share that our next project will be a series of illustrations centered on the theme of windows. We’ve always loved the idea that anything beyond a window can become a landscape, carrying its own sense of chance and creativity. This series will explore how windows frame everyday scenes into something poetic and unexpected.