I love to learn, yet I despise schools. So, when I was younger, my early years involved computers and people who liked to build things. I found design by luck, thanks to many wonderful mentors and a never-backdown attitude. You need to be resilient as a designer, because problems are inevitable and they're resilient too.
I've always enjoyed solving problems. People assume that designers only create artefacts, and my experience tells me that designers solve problems. Some problems are visual, some structural, some mysterious. Most problems create tension and when that tension is overcome, everything becomes a little better.
I'm a product and venture designer that brings to market digital ventures. Early in my career, I founded a design studio where we designed greenfield projects for Bumble, Facebook, Riot Games and more. Now, I spend time building ventures in the start-up world and I've raised $10M for my ventures mora.com and pledges.com, as well as $50M for other ventures in my network.
Design affords intentional movement to challenge problems. Problems are tensions between the 'what is' and the 'what will be'. When we use design, we can afford movement to (and away from) these tensions.
Design which solves high-tension problems. There's a difference between a business which sells fish and chips, and one which enables 1000 people to build themselves livelihoods. Both are noble endeavours, my preference is to work on the latter.
Good design creates less tension, rather than more.
By asking questions around how computation will shape and change the future.
• MercuryOS • DotOS • MacOS • JamesM • Gleb Kuznetsov
Given James Dyson and Jony Ive are both British, there is a chance.
I'd like to recognise Asher Khan (Design Lead on AOS) who is too humble to take credit for his work.
AdaptiveOS is an operating system that harnesses the power of artificial intelligence to deliver an adaptive computing experience.
AdaptiveOS creates a space for you to effortlessly delegate important actions and tasks to intelligent AI agents. From new events to long messages, AdaptiveOS effortlessly detects the important details so you can focus on what matters most.
Whether you need inspiration or perspiration, AdaptiveOS makes it quick and simple to get what you want and need from the internet.
When you’re away from keyboard, short haul or long haul, wherever you go AdaptiveOS goes with you too. And you can experience AdaptiveOS with the devices you know and love, as well as the devices you’ll know and love in years to come.
Iteration is important and always what limits creative exploration.
It's motivation to continue to iterate.
• Aesthetics • Dissent • Resilience
I don't know enough on the other entrants to comment but to speculate, perhaps my time horizon. I try to focus on the future, what's next, and what could be.
I believe AI will complete 95% of the artefact creation we see in the future. Over time, designers will focus on how to find and solve problems, rather than how to create the artefacts to solve these problems.
Find problems you want to solve and that you're uniquely positioned to solve. When you find these problems, make them your life's work.
In my life, one of the biggest inspirations for me has been nature. The beauty, complexity, and harmony found in the natural world have continuously amazed and captivated me. Nature has a way of effortlessly balancing form and function, and its intricate systems and patterns have influenced my design thinking.
Find people who create work you respect and admire. Be as useful as you can to those people. Work with them where you can.
I'm quietly grateful to be British.
I don't dare write the list, because I know I'll miss someone important.
Find problems you want to solve and that you're uniquely positioned to solve. When you find these problems, make them your life's work.
I'd like to recognise Asher Khan (Design Lead on AOS) who is too humble to take credit for his work here. In a decade, I'm confident he will be up there with the greats. In less than a year, I'm confident he'll surpass my abilities.
Read more about this interview with Krittin Leelakritsadorn from Thailand, the Silver winner of the 2023 London Design Awards.