Interview with Elva Pacheco from Germany

BY Sean June 28, 2023

Elva Pacheco | NYX Marcom Awards

Elva Pacheco

With a strong sense of belief in creativity as a weapon for a better world, Elva Pacheco enjoys building concepts and evoking feelings from the power of advertising!

Hi, my name is Elva Pacheco, I was born in La Paz - Bolivia, and I'm currently working in Berlin - Germany. I studied Social Communication and Advertising. In December 2021, I finished the Art Direction Portfolio program at Miami Ad School. My work experience is based on sustainability projects in my country, then I decided to change the path and work in advertising.

I really like building concepts and creating feelings with advertising. I strongly believe that creativity is a weapon for a better world... and believe me, I'm not just a dreamer.

I'm a Junior Art Director at Sholz and Friends Berlin. I think that being successful is to finished a job and all the team and client is happy with the result. I think that loving what you do is always the motor to having good results, that means investigation, inspiration, concepts generation and craft the idea. Every step is important and must be love in all the process.

Make your product or idea visible and sexy.

Open to listening to opinions and always work in team.

I like to work individually first, investigating insights and context, then I like to share with a team to create concepts or shape ideas. Every idea must have a reason. After brainstorming, I inspired in design trends to give a personality to the product and finally I start to craft it.

It is a great achievement for me, and it is a small step of a dreaming project that can help women's health and wellness.

It makes my work and the idea stronger that can be done and with good results.

You are competing with very talented people that also have great solutions to people.

It motivates me to create, create, share and keep walking that the world is running.

Projects that make a bridge with commercial and sustainability ideas, that can have political influence.

Creativity.

Investigation.

Teamwork.

Always LinkedIn and social media applications, but also old school advertising.

I think that they will be more creative because there are a lot of companies that want to be seen.

Always my mother, because she never give up with nothing.

Keep learning, is always something new that will surprise you. Don't kill the child that lives inside you.