Interview with Shadi Al Hroub from United Arab Emirates

I have increasingly specialised in the design medium at international levels because of my strong interest in advertising and creative design from a young age which was sparked by everything around me having been designed.

I determine the creative vision of a brand or project and manifest that vision by creating digital and print installations, as well as establishing budgets and timelines and managing client relationships.

Design can strike you at any time—a bright idea may hit you during a late-night walk, while taking a shower, or any other moment when your mind is free from distraction.

Visual design is a problem-solving process. It involves identifying flaws or issues in an object or situation, analysing them and working towards their resolution. This problem-solving approach applies to all types of designs, whether they are artistic or practical in nature.

A "good" design effectively communicates its message, is functional and user-friendly, visually appealing, tailored to the target audience, simple yet innovative, adaptable across platforms, and considers accessibility. It achieves its intended goals and leaves a positive impact.

To generate ideas for an award-winning design, understand the project requirements, conduct research for inspiration, brainstorm ideas and develop concepts through sketching and prototyping. Seek feedback to refine the design, iterate on it, and document the process. Embrace creativity, remain open to new ideas, and be persistent in the iterative design process.

My passion lies in enhancing lives through purposeful design, and our primary objective is to generate value through our products, processes, and performance. Our designs have the potential to garner recognition, differentiating us from competitors. Furthermore, this recognition uplifts team morale by acknowledging individual accomplishments and contributes to building credibility for our firm.

Yes, a country's cultural heritage can significantly influence the design process. Cultural values, traditions, history, and aesthetics shape the way people perceive and interact with design. Cultural heritage provides a rich source of inspiration, influences design choices, and impacts the overall design language.

It can be reflected in the use of colours, patterns, symbols, and motifs, as well as the materials and techniques employed. Designers often draw upon their country's cultural heritage to create designs that resonate with the local audience and evoke a sense of identity and familiarity.

Our unwavering dedication lies in crafting a better life through purposeful design. With a steadfast mission to cultivate value through ingenious products, seamless processes, and exceptional performance, we embark on a journey of distinction. The illustrious London Design Awards await, a platform that embraces and magnifies our work, propelling us beyond ordinary bounds. By acknowledging individual triumphs, it ignites the flame of team spirit, while concurrently bolstering the credibility of our esteemed firm.

At MENAMONSTERS, we believe that great design has the power to shape the world. By nurturing the talent and creativity of the MENA region, we propel our clients towards unprecedented success. Join us on this extraordinary journey, as we transform dreams into realities and redefine the creative landscape of the MENA region.

What really matters is not how good you are today but how fast you progress and what steps you take every day to improve your designing skills.

Winning this award can have a significant impact on my future as a designer. It enhances my credibility, establishes recognition within the industry and opens doors to new opportunities. The award serves as a testament to my skills and expertise, allowing me to attract prestigious clients, collaborate on exciting projects and further advance my career in the design field.

The design industry offers limitless creative opportunities, the ability to create impactful solutions that improve lives and a dynamic environment that fosters continuous learning and growth.

Consumer behaviour and expectations, particularly among younger generations, have been the driving force behind the transformation of the entertainment industry. These demographics have a strong desire for instant access to content, demanding the ability to enjoy it anytime and anywhere.

In our pursuit of progress, it is crucial to foster innovation and encourage development in new realms. Studies indicate that culture and creativity play a growing role in promoting sustainability and fostering resilient growth. By embracing these factors, we can pave the way for a brighter and more sustainable future.

The concept is the bedrock of a successful design, akin to its DNA. Prior to engaging with the computer or starting any sketches, it is essential to establish the conceptual message. The concept serves as the guiding force for the entire project, providing direction and purpose. A robust concept is crucial for creating a timeless design that transcends trends and maintains its freshness over time.

Music, Adobe Collection software and pencil.

We may never know what the future of design looks like but we can try to imagine it.

I am inspired by a variety of people, places and things.

I embark on a quest to unravel the conceptual narrative. This concept acts as a guiding compass, steering the entire project towards its destination. Devoid of a sturdy concept, the creation of a design that endures the test of time, defying passing trends while exuding perpetual freshness, becomes an arduous endeavour.