Interview With Xinyi Wu From China

BY Ryan L June 28, 2022

Xinyi Wu | MUSE Design Awards

Xinyi Wu

Hailing from China and with several wins in the MUSE Design Awards, Xinyi Wu specializes in brand design with an eye for beauty in all industries!

I am from China, majoring in brand design, I have been with design for many years, creating products with beauty

Accompanying beauty is the life everyone wants, and I am honored to choose the design industry

Create a different image and temperament for the brand, the design is like a magic wand, and it exerts the greatest power in our hands

Make the brand better, in all aspects

Packaging design is not limited to two-dimensional planes, providing designers with various possibilities for value play

It can touch the user's heart and stimulate the user's desire to buy. Such a design realizes the designer's value

If there is a way but no art, art can still be sought; if there is art but no way, it ends at art. Not sticking to the form, hoping to get the gift behind the pain

Quantitative change to qualitative change, see more, do more

Open learning makes our minds more creative

Winning the award means our recognition of ourselves, empowerment for our customers, and more of it gives us the motivation to keep moving forward

The Korean JSOOP hair mask gift box won the "MUSE" Gold Award. This project incorporates quicksand trays to make the gift box more flexible, breaking through the limitations of two-dimensional packaging, making it more flexible in terms of space presentation and interaction with customers

Two projects of Jiang Xiaobai's creative bottle stickers won two silver awards. According to the product positioning, the project selected different creative points to express

Good ideas need good executors, and more need the approval of leaders

Can face future work and customers more calmly, and get value and affirmation far beyond expectations

Creativity has no boundaries, everything is possible, and a responsibility for the society

No limits, no limits on ideas, no limits on regions, with an inclusive mentality, learning and dedication

Everything is people-oriented, anything and everything that can be used by people, everything can be

Be serious and be yourself, time will give you the answer

Winning Entries

"Please close your eyes when it's dark" table card game

The bottle sticker is combined with the game card "Please close your eyes when it's...

VIEW ENTRY

Colorful fruit cube creative packaging | 2022

1. The Jiangxiao Baiguo Cube series is divided into four flavors: white grape flavor, Kaman...

VIEW ENTRY

High-end hair care gift box design |2022

Laser bottle body + dynamic quicksand accessories + irregular octagonal box shape, the upper and...

VIEW ENTRY

VIEW WINNERS

Another great display of packaging design, see how Chuanshanyan Wine Cellar incorporates Chinese culture and history in this revered bottle of rice wine!