Jeremy Willuhn Blends Vision and Modern Form in the Orlandice Interiors Logo

I submitted because I believe strong branding deserves recognition on a global stage. Personally, it’s a milestone—a reminder of why I fell in love with design in the first place. Professionally, it’s validation that my approach to branding—bold, strategic, and a little fearless—resonates not only with clients but with the creative community as well.

The project began with a simple challenge: create an identity that’s impossible to ignore. It pushes back against “safe” design—bland, forgettable marks that don’t move the needle. Today’s industry needs brands with presence, confidence, and clarity, and that’s exactly what I set out to deliver.

Simplicity with an edge. I’m not interested in overcomplicating design—my focus is always on distilling the noise into one bold, strategic identity. What makes this project stand out is its commitment to staying sharp and memorable without losing adaptability.

The biggest obstacle was bringing multiple perspectives together into a single, cohesive identity. Everyone has a vision of what a brand “should” be. The solution was to cut through the noise, focus on what mattered most, and use design to tell one clear story.

I see this award as both recognition and an open door. It’s an opportunity to expand my reach, connect with ambitious brands, and showcase what’s possible when strategy and creativity work hand in hand. The buzz has already sparked new conversations—exactly what I was hoping for.

The most common reaction has been excitement—clients love being associated with award-winning work because it elevates their brand as well. One memorable moment was when a client said, “This makes us feel like we’ve leveled up.” That’s the kind of feedback that stays with you.

Don’t chase trends—chase clarity. Awards don’t come from blending in; they come from saying something new with confidence. My advice: dig deep, refine beyond the obvious, and don’t be afraid to show your edge. Safe design rarely wins.

The industry is moving faster than ever, merging design with tech, storytelling, and experience. I see that as an opportunity, not a pressure. My position is simple: keep delivering bold, timeless branding that cuts through the noise—no matter how the industry shifts.

You don’t need 20 years of experience to put your work out there. Confidence comes from action, not waiting. Submitting to awards isn’t about ego—it’s about visibility. Even if you don’t win, you gain perspective, you grow, and you become braver for the next round.

Keep pushing. The industry doesn’t move forward when we all play it safe—it moves when we take risks, challenge expectations, and bring something new to the table. Respect the craft, trust your instincts, and don’t let fear water down your work.

This one’s for my clients—the ones who trust me enough to take creative risks together. Great work happens only through collaboration and a shared belief in doing something different.

A bold, stripped-down identity that proves simplicity is the sharpest tool in branding.

I’m focused on expanding my studio in Banff and continuing to work with businesses that want branding as fearless as their vision. The goal is simple: keep creating identities that don’t just blend in, but dominate their space.