Reviving Digital Personality: Inside Lana Vlasova’s Creative Vision

We submitted this project because its story was meant to travel farther than we alone could carry it. Radio Heqiat began with one man who walked into our office on a fall day with a hard drive full of voices, thousands of folktales and legends that had survived through memory, dialect, and the devotion of the people who passed them on.

Turning that archive into a digital home felt like giving these stories a wing. But one wing can only lift so far. Winning gives Radio Heqiat its second wing, and these stories can now travel farther than we ever imagined.

This project began as an act of preservation, a way to give thousands of voices a home and a future. Its scale and spirit shaped every choice we made. In an industry that often moves fast and forgets just as quickly, Radio Heqiat stands for connection: between generations, between language and memory, between technology and culture. If the project resonates today, it is because it reminds us that design can do more than communicate. It can carry something forward. It can keep something alive.

Our work on this project came from the way our team approaches everything we take on, with curiosity first. None of us spoke the language of the stories, and the culture behind them was not our own, but it never felt like a barrier.

Our instinct is to lean in, to learn, and to let the unfamiliar open a door instead of stopping us. Everyone on the team shared that same willingness to step into a different world and take in its rhythm and meaning.

Language was the biggest obstacle, and it produced one of those moments we still laugh about. Our client insisted on a vertical menu with sideways letters. We tried to explain that most people would feel like malfunctioning garden sprinklers, rotating their heads just to read a word, but he was confident. 

So we built it. A few days later he admitted it was impossible to read and asked us to rotate the letters. Very reasonable, except our engineer, already overwhelmed by linguistic chaos, rotated them the wrong way. I wish you could have seen the client's face and heard his laugh when he figured out what happened. I must say it took him a while, though.

We hope this award will lead to new opportunities and more challenging projects. It gives our team confidence that the work we believe in resonates beyond our studio. In the long run, we hope it continues to connect us with people and ideas that push our craft further.

A few of our clients who have been with us since the beginning told us they always felt like they were working with an award-winning agency. Hearing that meant as much as the award itself.

Love the work, take on the challenge, and stay open to the signs. It feels like some projects arrive the way ideas come to writers, almost choosing you before you choose them. When that happens, follow it. That sense of alignment often leads to your best work.

We see the industry’s evolution as a way to learn, really. Everyone talks about trends, but trends are just weather. We are interested in climate. We dream of the web as experience, not layout, and we want to be the studio that chooses imagination over algorithms, craft over convenience, and ultimately defines its own category.

Confidence comes from stepping out there, not waiting until you feel ready. Vulnerability is part of our job, and anyone working in the creative world already knows how much courage that takes. No one builds a career in a single leap. Rome took time, good ideas take time, and so does confidence. Entering a competition is simply another way to say you are willing to grow. Put the work forward, let it breathe, and try to enjoy the ride!

There is something incredible about a community of humans who choose to create. The things we make together continue to show how powerful the human spirit can be!

To the man who one day woke up with a noble idea to preserve his people's culture. To people of the present who gave voices to ideas of the past. To my incredibly talented team, each one of which is endlessly curious and leaves some magic magic on every project they touch.

Where old stories find new life through sound and the magic of visual storytelling.

We are working on a new creative project devoted to the history of the serif typeface. At the same time, we are venturing into the world of applications, a space that feels like an entirely new chapter for us. We are curious to see how far it takes us.