Interview with Kyla Gu | A Graphic & Brand Designer with Expertise Spanning Multiple Facets of Design

Creativity has always been my driving force. The ability to translate ideas into visually captivating experiences drew me into the design world. It's a realm where imagination knows no bounds, and each project is an opportunity to craft something remarkable.

In my role, I specialize in crafting comprehensive brand identities that resonate deeply with target audiences. With a keen eye for typography and a knack for motion design, I bring brands to life through engaging and immersive visual narratives.

Creativity, to me, is the power to transform imagination into reality. It's about pushing boundaries, challenging norms, and daring to innovate. It's the spark that ignites the soul and fuels the pursuit of artistic excellence.

A truly creative idea or design is one that not only captivates the senses but also leaves a lasting impression. It's about seamlessly blending innovation with aesthetics. Additionally, crafting experiences that resonate on both intellectual and emotional levels.

My creative process begins with deep immersion and research, understanding the essence of the brand and its audience. From there, I embark on a journey of exploration and experimentation, refining concepts through iterative design iterations until the vision comes to life in its full glory.

My favorite part of the creative process is the moment of revelation when disparate ideas are combined into a harmonious whole. It's the thrill of discovery, the joy of creation, and the satisfaction of knowing that every stroke of the brush or line of code contributes to something truly extraordinary.

My creative style is characterized by a seamless fusion of artistry and technology, where each design element is meticulously crafted to evoke emotion and inspire action. It's about marrying form with function, and aesthetics with purpose, to create experiences that transcend the ordinary.

As a London-based graphic designer hailing from China, I believe that both my country of origin and my current cultural surroundings profoundly influence my creativity process. London's vibrant multicultural environment provides a rich tapestry of experiences, perspectives, and artistic influences that constantly inspire and inform my work.

Additionally, my Chinese heritage imbues my designs with a unique blend of aesthetic sensibilities, symbolism, and storytelling traditions that set them apart. Drawing from both my roots and my current surroundings, I strive to infuse my designs with a diverse range of cultural elements, creating visually compelling and culturally resonant experiences for audiences worldwide.

Winning the 2024 MUSE Creative Awards is a testament to the dedication and talent of mine. It's a validation of my commitment to excellence and innovation and a recognition of the transformative power of creativity in shaping the world around me.

Type Time is an experimental typography project about the relationship between time and typography. We usually read or write linearly. But what if we put the type into a higher dimension, the fifth dimension where the time is not long and grows linear but like a space, a box everything happens at the same time, but you can go to any time if you want.

So this is actually a speculative typography project that explores what the type will look like in the fifth dimension space. I found the construction of the clock is similar to the Jiugongge, which is a grid of Chinese characters. So I simulated the traces of the hour hand walking on the clock, recorded the vertices of the text in the grid, and formed a shape similar to the text under the clock.

This winning project was a culmination of months of exploration, creativity, and sheer determination. It embodied my vision for pushing the boundaries of design and storytelling, and I chose to enter it into the MUSE Creative Awards to share my passion and innovation with the world.

The biggest challenge with this project was in the five-dimensional space, the text may not be read using our current logic, so I also made a translator. If you type the Chinese characters here you will see the Type Time font generated based on the rules I made and gradually disappear with time.

Winning the MUSE Creative Award has elevated my practice to new heights, opening doors to exciting opportunities and collaborations. It has bolstered my reputation in the industry and reaffirmed my commitment to excellence in everything I do.

My top three favorite things about our industry are the endless possibilities for innovation, the opportunity to collaborate with diverse talents, and the ability to make a meaningful impact through creativity.

London, with its status as a global creative hub, offers a unique blend of cultural diversity, innovation, and historical richness that sets it apart in the creative industry. From its world-renowned art galleries and design studios to its thriving street art scene and multicultural festivals, London's creative landscape reflects the city's vibrant and multifaceted identity, making it a truly unparalleled destination for creative expression and exploration.

Similarly, China's rich cultural heritage and rapidly evolving modern landscape contribute to a creative industry that is steeped in tradition yet continually pushing the boundaries of innovation. The fusion of ancient artistic traditions with cutting-edge technology and contemporary design trends makes China a dynamic and exciting hub for creativity on a global scale.

As a London-based graphic designer with roots in China, I draw inspiration from both cultures, infusing my work with a unique blend of Eastern and Western influences that reflects the richness and diversity of my creative background.

Over the next 5-10 years, I see the creative industry evolving towards greater integration of technology, increased emphasis on sustainability, and a growing focus on diversity and inclusion.

My advice would be to never stop learning, never stop exploring, and never stop pushing the boundaries of creativity. Embrace failure as an opportunity for growth, and always stay true to your vision and passion.

I would recommend seeking out online tutorials, workshops, and mentorship programs to hone your skills and stay updated on industry trends. Additionally, networking with fellow creatives and attending industry events can provide invaluable insights and inspiration.

One thing I've never told anyone else is that I often find inspiration in the most unexpected places, whether it's a chance encounter on the street or a fleeting moment of contemplation in nature.

My biggest inspiration in life has been my mentor, whose unwavering belief in my abilities and endless encouragement have propelled me to strive for excellence and pursue my passion with unwavering determination.

My key to success is to stay true to yourself, stay curious, and never stop pushing the boundaries of creativity. Embrace challenges as opportunities for growth, and always approach your work with passion, dedication, and integrity.