Aihui Dong: 17 Years of Experience Shaping Global Productions with Power Off

Stories have always moved me, especially ones that cross cultures. Being exposed to Chinese and Western perspectives, I saw how creative content could speak to everyone, regardless of their origins. That's what pulled me into telling stories that connect people.

I work as an international producer and creative consultant across independent, commercial, and public projects. My focus is on creating content that bridges international audiences, whether for businesses, film festivals, or government initiatives.

I also serve as an industry consultant, advising on international collaboration and development for festivals, institutions, and cultural programs.

Where borders fade, stories bloom.

Creative work should both surprise and feel inevitable to me. It grabs the audience in ways they recognize but leads them in unexpected directions. The best ideas make us see the ordinary in a new light.

I engage in dialogue by reading and observing the world, creating work from that, and listening carefully to how people respond. It’s a cycle of absorbing, creating, and learning.

I love those moments when the audience thinks they see themselves in a story. Sometimes, they uncover layers of meaning I hadn't thought of. When you know you have something that truly connects, that's when you realize you've created something special.

I straddle cultures and bring universal stories from specific places. It’s the moments when different worlds meet and talk to each other. It doesn’t paint rosy stories of the past; instead, it grapples with the uneven and messy implications of a narrative.

This is a question I'm still exploring, one that deepens with each story I tell.

This validates our commitment to authentic cross-cultural storytelling. It also energizes us to continue bridging worlds with meaningful content and reminds us of the deep importance of diverse perspectives in all creative work.

POWER OFF is based on a true Chinese story, but its themes transcend cultural boundaries. Every time we've screened it at an international event, we've noticed how the core message resonates with people from all backgrounds. We aim for that universal connection in storytelling.

We watch with eager anticipation as to how this win will progress our careers!

The three C's, Collaboration, challenge and chance.

Ancient wisdom meets digital speed.

In an AI-driven world, human thought remains irreplaceable.