Building SparksGlo: Danting Li on Modern Design Practice

This recognition is deeply meaningful to me. I am truly grateful to the London Design Awards team, and I feel honoured to be selected as a winner. Throughout my career, I have had moments of doubt about my abilities. Receiving this award validates my dedication and strengthens my confidence. It motivates me to continue pursuing meaningful and socially impactful design work.

This achievement has significantly enhanced my professional visibility and reaffirmed my design expertise. It has also increased exposure for my agency, allowing us to connect with more designers, creative teams, and potential clients. Since winning the award, we have received more inquiries from clients seeking design consultations and collaboration opportunities.

Experimentation is central to my creative process. A key example is conducting A/B testing on shop-related pages. By testing variations of filters, visual styles, and layouts, I can identify what performs best for users. These insights guide my final design decisions before implementation.

As a jury member at the Orpetron Web Design Awards, I review a wide range of websites that showcase advanced interaction techniques and immersive user experiences. Evaluating these submissions constantly inspires me and expands my perspective. I also enjoy exploring the winners of the London Design Awards to learn from other designers and understand diverse design approaches.

Usability testing. In the Venus Jewelery e-commerce website design project, usability testing was essential to understanding how users interact with the site. It helped identify the most effective solutions and guided the final design and implementation. Many people underestimate the value of this phase, but it is critical to creating an intuitive and user-centred design.

For the Venus Jewelery e-commerce website, the priority was to meet the client’s business needs. My client Cynthia was very collaborative, and our communication was always positive and solution-oriented.

She shared her preferred design styles and the information she wanted to highlight, and I provided several design options along with professional recommendations.

Once she made her final decision, I refined and implemented the design accordingly. This balanced approach ensured both client satisfaction and design quality.

Designing the “happy path” or primary user interactions is often straightforward, but identifying and addressing edge cases can be challenging because they are sometimes uncovered only during implementation.

To resolve this, I conducted thorough usability testing to discover these scenarios. I then redesigned the interface to ensure clarity and visual consistency, and collaborated closely with developers to implement a polished and seamless user experience across all cases.

I reconnect with nature to draw inspiration from its patterns and forms. I also stay active in design communities and participate in design events to keep up with new techniques, emerging trends, and evolving aesthetics. These experiences help refresh my perspective and spark new ideas.

I incorporate themes of female empowerment, elegance, and confidence into my work. My background in graphic design, brand strategy, and web design shapes my approach. My design language is rooted in creating seamless user experiences while also helping brands communicate meaningful stories.

Learn continuously from peers and senior designers. Embrace new techniques and tools, and keep exploring ways to elevate your design impact. Growth comes from curiosity, practice, and openness to feedback.

I would love to collaborate with Anatol Knotek, a renowned text artist whose work spans visual and concrete poetry, installation art, and conceptual design. His pieces, which have been exhibited internationally and published widely, demonstrate a powerful ability to communicate complex ideas through text. I would be interested in exploring how our combined approaches could create impactful works that highlight themes such as environmental awareness, female empowerment, and reflections on social issues.

I wish people would ask whether I am also interested in print design in addition to digital design. My answer is yes. I am experienced in print design, including business cards, flyers, brochures, posters, billboards, magazines, newspapers, books, packaging, banners, bags, and labels.