Interview with Krittin Leelakritsadakorn from Thailand

The beginning came from wondering why designs had to have a patterns or colours. This made decide to study industrial design that combines both science and art.

Our company is engaged in the production of paper box packaging. My responsibilities include structural design and packaging graphics, including finding new innovations or new techniques used in packaging to present to customers.

Design is always around us. It helps us make a decision. Both beauty and function for yourself. And of course, it can generate income and expand to do many other things.

I like designs that are simple but special or have stories and meanings hidden in them because it makes it all the more interesting.

Good design has a lot to do with it. The whole experience will always allow you to learn and seek new knowledge, including good equipment to support design.

I think my award-winning packaging design concept is quite relevant today. Because I combined modern design principles with sustainability to reduce environmental problems.

The inspiration for this packaging design was to elevate the look of inexpensive products that is able to generate profit and it also has a distinctive identity.

Thailand has some impact but not as intense because we always learn the culture of our own country as well as others in our design. We then apply it in the design for it to be suitable and perfect as possible!

It certainly means a lot to me and the company. It has made our company famous and reliable in the packaging industry. And on my part as a designer, it can create a good profile and reputation for me as well.

Earlier in 2023, our team was focusing on entering global competitions. Then I saw that the London Design Awards was interesting and included a very cute and unique trophy. That's why I decided to submit my work to the contest. My packaging design focuses on simple but unique and hidden functions with because I am mindful of sustainable designs.

The challenge is to choose the right materials for the product and the packaging according to the design, structure and graphics. We tried our very best to adjust and print as many times to get the perfect result.

I think it will allow me to do things that I enjoy and interested in doing in the future to which I had already figured out what I wanted to do. Of course, it has to do with design!

1. Always make me learn a variety of design work.

2. Prompted me to discover and improve my own style and design approach.

3. It gives inspiration and direction to continue doing in the future.

I think it's my design concept and the choice of environmentally friendly materials because I design with packaging sustainability in mind.

I think the design industry in the future will be more innovative and modern technology involved.

In fact, being able to go out to various places to witness designs. Being able to experience the techniques of production will allow you to open up new worlds and ideas more clearly and quickly.

Hopefully, I can get higher and bigger rewards next year.

Somchana Kangwarnjit because he is a respected Thai citizen who has received many world-class packaging design awards.

Learning and developing yourself in packaging design ideas to be diverse. And find the right way for yourself to suit each contest stage and their own customers.