Exploring Perception and Playfulness Through Photography with Tsung Yu Hsieh

This series was created for an ASUS Zenbook campaign.

Before the shoot, our team explored how ideas like "lightness," "fun," and "romance" could be translated into visual symbols. It was a truly collaborative and creatively open process—and I’m proud of the result.

I’ve always believed that when a work carries both beauty and thought, it can go beyond commerce and be truly seen.

After years of working professionally, I’ve grown used to pleasing others. But when a project also speaks to me—when I can’t stop looking back at it—I want to share it with the world.

I first picked up a camera to document things. But it was at 17 that I truly started making images. I still have those photos—and the feeling they gave me.

I’m drawn to the strange, the specific, or the unexpectedly funny. Images I can stare at for a long time—those are the ones that stay with me.

I often use Sony—it’s light, fast, and intuitive. Perfect for the way I move through space and frame with precision.

I hope people find the images fun, playful—even a little magical. If they smile, I’ve done my job.

Every detail had to be deliberate—light, composition, props, even the direction of a shadow. One wrong decision could collapse the whole image. I’m lucky to have had a brilliant team that made it all work.

Old convenience stores. They’re full of unexpected objects and beautiful little messes that spark ideas.

Everyone I’ve met while living and working in Taiwan. Their words, gestures, and ways of seeing have shaped mine.

If you truly believe your work is good—submit it. Behind every strong image is often a team. Winning isn’t just your moment—it’s theirs too.

Shoot what you love. Shoot often, look often. You’ll grow. Thinking and doing—always both.

If it’s too complex on set but simple in post—then edit it. I see post-production as a graceful form of adjustment.

AI won’t replace our point of view—it just speeds things up. It actually makes us more aware of what only humans can create. In an automated world, human feeling matters more.

I’d photograph all the interesting people, and all the things that make me go, “That’s weird—I like it.”